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Not too long ago, I was talking to a couple of video game marketing specialists who were in town for a conference. Since I'm an iPhone developer, we were soon discussing techniques for standing out and encouraging Apple to shine a spotlight on your game. I was told that a good way to get Apple to "feature" your game on its App Store was to attend the Game Developer Conference in San Francisco, bump into an Apple employee, and buy him a drink.
Good advice, I thought. Now, if only I could afford plane tickets from New Zealand.